Con il comunicato stampa allegato di seguito, Plextor ha posto fine alle voci in accordo alle quali il numero uno al mondo dei produttori di drive ottici sarebbe presto uscito dal mercato mondiale legato a questo tipo di dispositivi, o almeno da quello americano.

I rumor hanno tratto la loro origine da una notizia reale, coincidente con il fatto che l'azienda nipponica Shinano Kenshim, che controlla Plextor, ha annunciato in data 19 Gennaio di aver pianificato una riorganizzazione del proprio assetto, finalizzata all'incremento della efficienza produttiva, in Nord e Sud America. Tuttavia, tale notiza, pubblicata in giapponese, è stata tradotta male in lingua inglese, generando le voci infondate di una uscita di Plextor dal business degli optical drive.

FREMONT, Calif. January 23, 2007 - Plextor® LLC, a leading developer and manufacturer of high-performance digital media equipment, today reaffirmed its commitment to the optical disc drive business in North and South America. On January 19, 2007, Shinano Kenshi Co., Ltd., the parent company of Plextor, announced plans to perform a corporate reorganization to streamline Plextor's optical drive business to enhance operating efficiencies.

“This announcement by Shinano Kenshi will have no material affect on the operations of Plextor LLC, as we already completed a corporate reorganization in North and South America last year. Our business will continue as usual,” said Toru Nakazawa, President of Plextor LLC, USA. “It is unfortunate that an incorrect translation of a Japanese article, which contained some errors, has led to the rumor that Plextor is somehow quitting the optical disc drive business. This is completely false. In fact, Plextor plans to continue to lead the market with innovative, exciting products that solve real world problems for our consumer and business customers. We deeply appreciate the loyalty of our customers and valued business partners. And we look forward to many years of future success.”<

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