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MARKHAM, Ontario--(BUSINESS WIRE)--July 19, 2005-- ATI Technologies Inc. (NASDAQ:ATYT)(TSX:ATY) announced today
that Victor Company of Japan, Limited (JVC), one of the world's
leading producers of high-definition televisions (HDTVs), reaffirmed
ATI's position as the digital TV (DTV) technology leader by choosing
the Xilleon 226 plus ATI's CARD (Customer Application Ready
Design) and demodulation technology for its new high-end Plasma
Display Panel and rear-projection HDTVs.
The JVC HDTVs (AV-56WP94, PD-50X795 and HD-61Z585) take advantage
of the high quality display features in Xilleon 226, coupled with
exceptional signal reception enabled by ATI's demodulation
technology. These HD displays also support ATSC (Advanced Television
Systems Committee) signal standard, dual high-definition signal
decode, and the newly accepted CableCARD interface. The Consumer
Electronics Association projected that 2005 sales of Digital
Cable-Ready (DCR) HDTV sets, featuring CableCARD connectivity, would
grow three fold to 3 million. CableCARD allows DCR TVs to receive
digital programming, including HD programs, without the use of a
set-top box.
JVC is headquartered in Yokohama, Japan and reported worldwide
sales of more than $8.7 billion US in 2004. The company is recognized
as a TV industry innovator. For example, JVC invented the VHS video
tape standard.
"JVC has a strong relationship with ATI after working with the
company's incomparable DTV group for over two years," said Dr.
Kazuyuki Ebihara, General Manager, Digital TV Department of
Technology Development Division, Victor Company of Japan, Limited
(JVC). "ATI's latest technology brings JVC tremendous value and
ensures that our DTV products will be successful in the market. ATI's
CARD software support has been outstanding and we look forward to
continuing this relationship."
"ATI's renowned DTV technology continues to generate success for
the industry's leading HDTV manufacturers," said Daniel Eiref,
Director of Marketing, DTV group, ATI Technologies Inc. "Industry
leaders, such as JVC, can take advantage of our mature CARD software
technology to deliver flexible HD solutions. Together our Xilleon,
demodulation and CARD technologies offer 'one-stop-shopping' for HDTV
manufacturers."
ATI's CARD is a highly scalable and complete software stack and
reference platform that enables HDTV manufacturing customers to
produce ATSC or DCR HDTV products (for CableCARD solutions) with
minimum investment in time and resources. Featuring a fully compliant
and tested modular architecture, the solution possesses the
flexibility to allow consumer electronics manufacturers to inject
their own level of customization that enables end-product
differentiation.
Xilleon 226 integrates into a single chip all the processing,
graphics, video, audio, and I/O (input and output) capabilities
needed in a set-top box or DTV. Included are a 300MHz MIPS® CPU
(central processing unit), dual-HD capable MPEG decoder, audio
decoder, dual display engine, 2D and 3D graphics engine, conditional
access, transport demultiplexers, PCI (Peripheral Component
Interconnect), USB (universal serial bus), and hard disk drive
interfaces. Xilleon 226 also features spatial-temporal adaptive
deinterlacing to ensure the highest quality video output.
Source: ATI Press Release
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