Intel Invests in New Company Formed by Morgan Freeman’s Revelations
Entertainment to Accelerate Broadband Distribution of First-Run Films
SUN VALLEY, Idaho, July 6, 2005 – Revelations Entertainment and
Intel Corporation today announced the formation of a new digital
entertainment company focused on distributing premium movies directly
to consumers over the Internet, connecting filmmakers to film fans
worldwide.
Revelations, a partnership between actor Morgan Freeman and
producer Lori McCreary, has formed ClickStar Inc. with an investment
from Intel.
ClickStar’s strategy is to create an online service in which
consumers can access, pay for and download first-run, pre-DVD-release
films and artist-created entertainment channels in their homes. This
new online destination will be designed to give filmmakers a vehicle to
connect directly with fans and offer consumers a new way of
experiencing home entertainment.ClickStar will enable new business
models resulting in increased revenue opportunities for the film
industry.
The formation of the new company was announced today by Freeman and
Intel President and CEO Paul Otellini at the Allen & Company Sun
Valley Conference.
"ClickStar addresses the growing worldwide consumer demand for
digital content – especially filmed entertainment," Freeman said. "Our
goal is to deliver first-run premium entertainment to film fans around
the world and to make film easier to buy than to pirate."
"This is a significant step that will transform the consumer’s
entertainment experience in the digital home," Otellini said. "With
Intel’s new digital entertainment platforms and ClickStar’s exciting
new digital entertainment service, consumers will be able to watch
first-run films and premium content from the comfort of their living
rooms."
ClickStar will be led by former Sony Pictures executive Nizar
Allibhoy. The company’s strategy is to provide the marketing and
distribution expertise required to enable the release of first-run
films before they’re released on DVD and delivered directly to Intel’s
digital home entertainment devices. ClickStar is working with top
artists, producers and distribution companies worldwide to build a
compelling slate of exciting films that will be available in theaters
as well as online. The parties involved with ClickStar share a common
belief that consumers want to enjoy digital entertainment and that the
best way to address piracy is to deliver compelling and better
protected entertainment experiences.
Source: Intel Press Release
Links
