Per sottolineare la propria supremazia nel comparto dei processori grafici DirectX 11 Ready, AMD ha reso noto, con il comunicato stampa di seguito allegato, di aver già fornito ai propri partner tecnologici (tipicamente card maker che realizzano le proprie soluzioni grafiche a partire da una gpu AMD, ndr) circa due milioni di chip grafici pienamente compatibili con le librerie DirectX 11.

In accordo al chip maker, questo traguardo è stato raggiunto ad appena tre mesi di distanza dal lancio della gamma di gpu ATI Radeon HD 5800, la prima in casa AMD e in assoluto a supportare le API di Windows 7. Il dato è senza dubbio significativo, anche perchè il processo produttivo dei nuovi processori grafici ha creato non pochi problemi nella fase di startup del proprio camminio, determinando inevitabilmente una limitazione nel dimensionamento delle scorte.

Jon Peddie, fondatore e presidente della quasi omonima agenzia che effettua ricerche di mercato "Jon Peddie Research", ha inoltre osservato che essere l'unico player nel mercato dei chip DirectX 11 ha assicurato ad AMD un sostanziale vantaggio anche nel campo delle prestazioni pure, dal momento che tutti i primi giochi DirectX 11 Ready sono stati realizzati utilizzando come base per lo sviluppo e i test le video card Radeon.

Las Vegas, Nev. - 1/7/2010 - At the 2010 Consumer Electronics Show (CES), AMD (NYSE: AMD) today announced the shipment of its two millionth DirectX 11-capable graphics processor to its technology partners, cementing AMD graphics as the standard for DirectX 11 computing. This millions-shipped milestone comes just three months after the launch of the ATI Radeon HD 5800 series, the first DirectX 11-capable graphics products from AMD. The fast pace with which AMD delivered two million next-generation GPUs is a result of an aggressive execution of the AMD "Sweet Spot" graphics strategy which positioned the company to more rapidly bring DirectX 11 products to market across high-volume segments and popular price points, in combination with the positive reception of AMD's DirectX 11-capable graphics technology from PC users worldwide.

"Today's milestone underscores the ingenuity and innovation that AMD poured into the DirectX 11-capable ATI Radeon Premium Graphics products," said Rick Bergman, senior vice president and general manager, Products Group, AMD. "Fifteen weeks ago we introduced the ATI Radeon HD 5800 series graphics cards to the world, the first to support DirectX 11 and powerful capabilities like ATI Eyefinity multi-display technology, with support for Direct Compute 11. Over the course of the last few months, we've shipped tens of thousands of DirectX 11-capable graphics processors a week to technology partners who in turn put them into consumers' hands. With this week's introduction of the DirectX 11-capable notebook counterparts to our desktop family in the ATI Mobility Radeon HD 5000 series, an even larger base of users will enjoy the best visual computing experience available today."

"Being first to market with new technology and initiatives gives a company a strong lead, and if properly managed, a sustainable advantage," said Dr. Jon Peddie, founder and president, Jon Peddie Research. "AMD has been first to market with DirectX 11 graphics products, and as a result, all of the new DirectX 11 games have used those products as the basis for their development. This gives AMD a substantial advantage."

• Comment this news
• Commenta questa news