Western Digital (NYSE: WDC), leader mondiale nelle soluzioni di archiviazione esterna e produttore della nota famiglia di lettori multimediali WD TV, ha presentato la sua prima linea di prodotti di home networking wireless, specificamente pensati per accelerare lo streaming di film, video e giochi, fornendo un’esperienza d’intrattenimento avanzata ad alta definizione. Con la famiglia di prodotti My Net, potenti e semplici da usare, WD introduce la sua esclusiva tecnologia FasTrack che rileva istantaneamente il traffico generato dalle attività di intrattenimento sulla rete trasmettendolo rapidamente a console di gioco, lettori multimediali, smart TV, tablet e smartphone, computer e altri dispositivi connessi tramite Wi-Fi.

"Con più persone all’interno della casa che contemporaneamente guardano film, giocano con i videogame e fanno ricerche su Internet da iPad, iPhone, Xbox e altri dispositivi, le necessità di rete della "casa connessa" crescono oggi in maniera esponenziale," dichiara Jim Welsh, executive vice president dei prodotti WD branded e consumer electronics groups. "I successi ottenuti nel creare soluzioni per la Connected Home con i nostri lettori multimediali WD TV e i prodotti per il personal cloud ci hanno dato una vision approfondita dei problemi di sovraccarico della rete degli utenti home wireless, e l’entrata nel mercato dell’home networking wireless offre a WD un’entusiasmante opportunità per supportare ulteriormente l’esperienza di home entertainment dei consumatori."

Intrattenimento… accelerato
Secondo uno studio di Park Associate¹ relativo al 2011, in Europa continua a crescere la fruizione di contenuti di intrattenimento online attraverso servizi gratuiti e a pagamento. In Italia, la percentuale di utenti che accedono e condividono contenuti online quali video, informazioni e immagini è superiore rispetto alla media degli altri paesi europei, registrando anche la maggiore penetrazione di dispositivi mobili: in media tre in ogni casa con connessione a banda larga.

Servizi come Netflix o Hulu Plus, servizi video Internet, siti di gaming multi-player online, e servizi di video chat, assieme alla crescita esplosiva di tablet, smartphone e altri dispositivi che si connettono alla rete domestica, hanno creato un nuovo modello di home entertainment e di utilizzo di Internet.

Con l’unica linea completa di N router wireless dual-band HD del mercato, gli utenti My Net possono godere appieno questa nuova era dell’home entertainment. L’esclusiva tecnologia di ottimizzazione WD FasTrack assegna automaticamente e in maniera intelligente un ordine di priorità ai preferiti di Internet come Netflix, Hulu Plus, VUDU, YouTube, Xbox LIVE, Skype e altri, per creare un’esperienza streaming senza interruzioni con una qualità Full-HD finoa 1080p. Attraverso un’analisi in tempo reale per massimizzare l’ampiezza di banda per i servizi di intrattenimento, i router My Net offrono un’esperienza di intrattenimento premium su qualsiasi monitor della casa connesso al router.

Configurazione rapida e semplicità di utilizzo
Il design elegante dei router My Net è complementare all’interfaccia utente semplice e intuitiva dei dispositivi, progettata da un team di sviluppatori esperti per consentire la configurazione rapida tramite i dispositivi wireless o quelli connessi via cavo come iPad e altri dispositivi mobili, così come PC e computer Mac. La configurazione ottimizzata del router è pensata anche per gli utenti meno esperti consentendo di essere pronti e connessi in pochi minuti, non dimenticando però anche gli strumenti di personalizzazione che gli utenti più esperti desiderano. La My Net Dashboard inclusa rende particolarmente semplice la personalizzazione, il monitoraggio o la modifica delle impostazioni di rete, come impostare i parental control, la sicurezza Internet, la possibilità di accedere in modalità guest, nome e password della rete, oltre a configurare stampanti e scanner e mappare i dischi storage, il tutto tramite una visione unica e semplice.

Nuova combinazione di router, personal cloud e backup automatico wireless
Oltre a ottenere un’esperienza di home entertainment premium con i router My Net, i clienti possono centralizzare lo storage e il backup di tutti i computer della casa, oltre a creare il personal cloud per i loro media digitali e accedere da remoto a quei file in qualsiasi momento, ovunque. Parte della famiglia My Net, il My Net N900 Central è il router N900 "all-in-one" di WD con un disco rigido interno da 1 TB o 2 TB integrato. L’accesso remoto al My Net N900 Central è disponibile da qualsiasi computer tramite il sito www.WD2go.com e con le applicazioni mobili WD per iPad, iPhone, iPod touch o smartphone e tablet Android.

Oltre a mantenere i contenuti al sicuro e sempre accessibili anche quando si è lontani da casa, gli utenti possono contare su My Net N900 Central per il backup automatico e in wireless con il software incluso WD SmartWare per Windows, mentre gli utenti Mac possono utilizzare le funzionalità del software di backup Apple Time Machine. Inoltre, qualsiasi hard disk esterno WD con software SmartWare può connettersi direttamente a qualsiasi router My Net per eseguire il backup in wireless di tutti i PC di casa.

Prezzi

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Western Digital (NASDAQ:WDC), the world's leader in external storage solutions and maker of the popular WD TV media player family, today unveils its first line of wireless home networking products, designed specifically to accelerate movies, video and gaming, delivering a premium high-definition entertainment experience. With the My Net family of powerful and easy-to-use home networking products, WD debuts its exclusive FasTrack technology that instantly detects entertainment traffic on the network and fast-forwards it to gaming consoles, media players, smart TVs, tablets, smartphones, computers and other Wi-Fi connected devices.

"With so many people within the home simultaneously watching movies, playing games and browsing the Web via their iPad, iPhone, Xbox and other devices, the network demands placed on today’s connected home has grown exponentially," states Jim Welsh, executive vice president for WD's branded products and consumer electronics groups. "Our successes in creating Connected Home solutions with our WD TV media players and personal cloud products have given us valuable insights into the network-overload problems of home wireless users, and entering the wireless home networking market offers WD an exciting opportunity to strengthen our Connected Home offerings that are aimed at enhancing the home entertainment experience for consumers."

Accelerated Entertainment
According to Nielsen and NM Incite’s recent U.S. Digital Consumer Report¹, data from the fourth quarter of 2011 shows that 33 percent of consumers streamed a movie or TV show from the Internet through a subscription service such as Netflix or Hulu Plus. Internet video services, multi-player online gaming sites, and live video chat services, combined with the explosive growth of tablets, smartphones and other devices that connect to the home network, have created a new model of home entertainment and Internet usage.

With the industry’s only full line of HD dual-band wireless N routers, My Net customers can fully enjoy this new age of home entertainment. WD’s exclusive FasTrack optimization technology intelligently and automatically prioritizes Internet favorites like Netflix, Hulu Plus, VUDU, YouTube, Xbox LIVE, Skype and others, to create a smooth streaming experience in up to Full-HD 1080p quality. By using real-time analysis to maximize bandwidth for entertainment services, My Net routers provide a premium entertainment experience on any screen in the home that is connected to the router.

Streamlined Setup and Ease-of-Use
The sleek hardware design of the My Net family of routers is complementary to the devices’ friendly and intuitive user interface, which was designed by a veteran team of developers to enable quick router setup from wireless or wired devices such as iPads and other mobile devices, as well as PCs and Mac computers. The streamlined router setup is designed to make it easy for novice users to be up and running in minutes, while also providing all the customization tools expert users crave. The included My Net Dashboard makes it easy for users to customize, monitor or change the settings of the network, including setting parental controls, Internet security, guest network access, network name and password, printer and scanner settings, and mapping storage drives, all in one easy view.

New Combination Router, Personal Cloud and Automatic Wireless Backup
In addition to getting a premium home entertainment experience with My Net routers, customers can centralize storage and backup for all the computers in their home, as well as create a personal cloud for their digital media and remotely access those files anytime, anywhere. Part of the My Net family, My Net N900 Central is WD’s all-in-one N900 router with an integrated 1 TB or 2 TB internal hard drive. Remote access to My Net N900 Central is available on any computer through www.WD2go.com and with WD mobile apps for iPad, iPhone, iPod touch or Android smartphones and tablets.

In addition to keeping content safe at home and always accessible while away from home, users can rely on My Net N900 Central for automatic wireless backup with the included WD SmartWare software for Windows, while Mac users can utilize all the features of Apple Time Machine backup software. Additionally, any WD external hard drive with SmartWare software can connect directly to a My Net router to wirelessly backup all PC computers in the home.

My Net Router Family

• My Net N900 Central - The My Net N900 Central HD dual-band storage router provides accelerated HD streaming plus integrated storage for wireless backup and remote access. With FasTrack Plus optimization technology, My Net N900 Central delivers high quality, accelerated HD entertainment that is intelligently and automatically prioritized to ensure smooth streaming. The wireless-N storage router features fast wireless performance with speeds up to 900 Mbps (450 + 450 Mbps on the 2.4 and 5 GHz bands combined), as well as integrated 1 TB or 2 TB internal storage for automatic wireless backup. My Net N900 Central includes 4 LAN and 1 WLAN Gigabit Ethernet ports for up to 10/100/1000 Mbps wired speeds, 1 USB port for additional storage, printer and media share server use, and range amplifier antennas for extended range. Additionally, My Net N900 Central is Universal Plug and Play (UPnP) and Digital Living Network Alliance (DLNA) certified for easy detection and connection of Wi-Fi devices.
• My Net N900 - The My Net N900 HD dual-band router also provides a premium entertainment experience for movies, games, video, music, video chat and more. The My Net N900 offers the ultimate performance for all connected devices in the home, even while streaming to multiple devices at the same time. The exclusive FasTrack Plus technology provides intelligent, real-time traffic prioritization for simultaneous HD and 3D media streaming and online gaming. The wireless-N router features high wireless performance with speeds up to 900 Mbps (450 + 450 Mbps on the 2.4 and 5 Ghz bands combined) and also includes 7 LAN and 1 WLAN Gigabit Ethernet ports for up to 10/100/1000 Mbps wired speeds, 2 USB ports for additional storage, printer and media share server use, and range amplifier antennas for extended range. Additionally, My Net N900 is UPnP and DLNA certified.
• My Net N750 - The My Net N750 HD dual-band router is optimized to deliver multiple simultaneous HD media streams on the network, delivering accelerated video to all connected wireless and wired devices. WD’s exclusive FasTrack technology detects entertainment traffic and prioritizes bandwidth on the network to smoothly stream multiple HD movies, shows, games and more to connected devices. The router provides a combined data rate of up to 750 Mbps (300 + 450 Mbps) and features 5 Gigabit Ethernet ports and 2 USB ports.
• My Net N600 - The My Net N600 HD dual-band router is ideal for simple and fast web surfing and entertainment streaming with FasTrack technology for a smooth HD viewing experience. The router provides a combined data rate of up to 600 Mbps (300 + 300 Mbps) and features 5 Fast Ethernet ports with 1 USB port.
• My Net Switch - My Net Switch is an 8-Port Gigabit home entertainment switch, ideal for instantly expanding your wired connections with super fast Gigabit Ethernet up to 10/100/1000 Mbps.

Pricing

Availability
My Net N900, My Net N750, My Net N600 and My Net Switch will be available June 14 at select U.S. retailers and online at wdstore.com. My Net N900 Central will be available next quarter.

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